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What is the best Ashwagandha? Our Advice and Reviews (2023)

Ashwagandha, also called Indian Ginseng, is mainly known today for its relaxing and sleep-inducing properties. It is an ancestral plant, used for years!  

As 9 out of 10 French people are affected by stress, we can consider ourselves quite numerous to be interested by the benefits of Ashwagandha. It is therefore interesting, in order to choose it well, to know what criteria to rely on and why to choose one form rather than another, before starting a cure.   

So, if you are indeed looking for the best Ashwagandha, you are in the right place! We took stock of the situation, and here is our finding. 

best ashwagandha

First, what is Ashwagandha?

L'Ashwagandha (Withania somnifera) est une plante médicinale utilisée depuis des siècles en médecine ayurvédique pour ses propriétés thérapeutiques. Il est considéré comme une plante adaptogène, car il aide l'organisme à s'adapter et à réduire le stress

Its benefits are numerous. It has various properties such as improving immune function, reducing anxiety and depression, being an aphrodisiac, and regulating blood sugar levels. 

However, Ashwagandha is mainly known for its ability to relieve stress. Indeed, it has been shown to decrease the levels of stress hormones such as cortisol.   

Il permet également d'augmenter les niveaux d'acétylcholine et de dopamine, ce qui peut contribuer à améliorer la mémoire et la cognition. Eh oui, tous ces bienfaits en une seule plante !   

To learn more about Ashwagandha and its benefits, feel free to check out our complete guide to Ashwagandha 😉

What are the selection criteria to choose the best Ashwagandha?

As with any food and dietary supplement, it is important to choose quality products before consuming them, and in particular here, before embarking on a cure of Ashwagandha.   

Therefore, in order to choose the best Ashwagandha, here are some criteria to take into account:


The first criterion is to choose a product that is pure, that is to say, that does not contain undesirable additives such as preservatives, colorants or artificial flavors. It will better preserve all the previously mentioned properties of the plant.  

For this, the list of ingredients will be your accomplice! The best Ashwagandha is extracted from pure Ashwagandha root, to which no preservatives or chemicals are added. 

The concentration of withanolides

Withanolides are the main active components of Ashwagandha. It is also composed of withaferine A and free amino acids. Good to know: withaferine A, in too high a dose is considered toxic. It is thus advisable to respect the recommended dosages.   

What interests us to choose our supplement is the concentration of withanolides: the higher it is, the more effective Ashwagandha will be. For a complete formula, it is of course necessary not to make the impasse on its other active components.  

There are different types ofAshwagandha extracts: the KSM66® extract titrated to 5% withanolides, the Sensoril® extract, offering 10% withanolides, and the unidentified extracts.   

To choose the best Ashwagandha, we recommend choosing a product that contains a 5% concentration of withanolides, such as the patented KSM66® extract. Sensoril® extract, has a higher concentration of withanolides but less whitaferina A and other components. Brands selecting this extract tend to add other excipients, which does not allow for an organic Ashwagandha.   

At Novoma, we have chosenKSM66® extract. Made frompure Ashwagandha root, it contains 5% withanolides. We have not added any excipients to our product, which is therefore a pure organic Ashwagandha supplement, certified by Ecocert®. 

We recommend

best ashwagandha

Ashwagandha Organic

Formula based on KSM-66® patented organic Ashwagandha root extract.

  • ✅ Patented KSM-66®.
  • ✅ 500 mg ashwagandha per capsule
  • ✅ 5% withanolides
  • ✅ Certified organic by Ecocert
See the product

Quality certification

A certified product is a product that is recognized as being of high quality. Some organizations like USP (United States Pharmacopeia), NSF (National Sanitation Foundation) or IFOS (International Fish Oil Standards) guarantee that the product has been tested and meets the quality standards. Depending on the transparency of the brand, this certificate can be made available on the website, and offers you a good point of assurance.

The extraction method

The method of extraction is important because it allows to keep or not, all the active components of Ashwagandha.   

It is generally recommended to choose a product that has been extracted with a harmless solvent such as water or alcohol, rather than a hazardous chemical solvent.

The form: capsule, powder, liquid ... What is the best form of Ashwagandha?

There are several forms of Ashwagandha available on the market: in capsules, powder, liquid extracts or tinctures. Each form having its own advantages, we have made the point to help you choose:  

  • Les gélules

    ✅ Avantages : les gélules d'Ashwagandha sont pratiques à consommer, faciles à conserver et faciles à doser. Il suffit de prendre la dose recommandée indiquée sur l'emballage. De plus, les gélules sont pratiques, faciles à transporter et ne nécessitent pas d’être conservées au frais. Elles sont inodores et également sans goût, ce qui représente un avantage majeur par rapport aux autres formes.
    ⛔ Inconvénients : la gélule peut être légèrement plus chère que la poudre. Cependant, elle reste majoritairement moins chère que l’extrait liquide et la teinture.  
    👨‍👩‍👧‍👦 Pour qui : pour tous, notamment en période de stress ou de fatigue.
  • Powder

    ✅ Advantages: the benefits of consuming Ashwagandha in powder form generally include lower cost and ability to mix the powder with other foods or drinks (such as tea, coffee, shaker or other).
    Disadvantages: taste is the main disadvantage ofpowdered Ashwagandha, as it may not appeal to everyone. Also, regarding dosage, it can be more difficult to measure an accurate dose of powder.
    👨‍👩‍👧‍👦 For whom: for everyone, ideal for people who have difficulty swallowing capsules.

  • L’extrait liquide  

    ✅ Avantages : les extraits liquides d'Ashwagandha sont généralement concentrés en principes actifs et peuvent donc être pris en doses plus petites que la poudre ou les gélules. De plus, ils peuvent être facilement mélangés avec d'autres liquides.  
    ⛔ Inconvénients : le prix est souvent plus élevé que les autres formes et il peut y avoir des différences de qualité entre les différents fabricants. De plus, tout comme la poudre, le goût peut ne pas plaire à tout le monde.  
    👨‍👩‍👧‍👦 Pour qui : tout comme la poudre, les extraits liquides sont adaptés à tous, notamment pour les personnes n’aimant pas les gélules.  

Consider your personal preferences, health needs or allergies to choose the best form of Ashwagandha for you.

The brand

Before choosing a product, it is important to find out about the brand or supplier you have selected.

A trusted brand is one that is known for the quality of its products and its transparency, whether it be on the certificates of analysis or on the composition of its products.

Therefore, remember to check the labels to make sure that the product meets your needs in terms of dosage and ingredients. Customer reviews and organic certification can also be good indicators of trust and quality.  

By following all these criteria, you are on the right track to choose the best Ashwagandha, or at least the one that will best meet your expectations and the needs of your body. 

We recommend

best ashwagandha

Ashwagandha Organic

Formula based on KSM-66® patented organic Ashwagandha root extract.

  • ✅ Patented KSM-66®.
  • ✅ 500 mg ashwagandha per capsule
  • ✅ 5% withanolides
  • ✅ Certified organic by Ecocert
See the product

How to consume Aswhagandha?

As mentioned above, Ashwagandha is often recommended during periods of stress andanxiety, for sleep problems, for athletes or to get back in shape.  

Concerning the dosage, it depends of course on the product you choose. It is essential to follow the doses recommended by the manufacturer.   

Generally speaking, the recommended dose ranges from 500 to 1000 mg per day for capsules, and 1 to 2 teaspoons of powder per day. For Ashwagandha tinctures, however, it is important to follow the recommended doses, usually from a few drops to a few milliliters per day.  

Ashwagandha can be consumed at any time of the day. Some people may prefer to consume it in the morning to get the most out of its energizing effects, while others may prefer to consume it at night, especially to help them get a better night's sleep.  

Be careful, Ashwagandha can interact with certain medications, such as sleeping pills or thyroid regulating drugs. If you are concerned by the use of these drugs, consider consulting a health professional before using it in case of doubt. 

To conclude: what is the best Ashwagandha?

In summary, Ashwagandha is a medicinal plant that can offer many health benefits, such as reducing stress, improving immune function, reducing anxiety and depression, and regulating blood sugar levels.   

For best results, it is important to choose a high quality product made from certified organic Ashwagandha roots.  

That's why our patented KSM-66® Ashwagandha is made from pure Ashwagandha root extract. Titrated at 5% withanolides, our highly dosed supplement contains 60 capsules and offers you a 1 month cure, at a rate of two capsules per day, for 1000 mg of ashwagandha. This is just the thing to help you naturally promote your well-being in order to regain serenity and Olympic form!


Co-founder of NOVOMA

Passionate and expert in micro-nutrition, Lucas founded Novoma in 2012. It is with conviction that he develops food supplements with effective active ingredients, carefully chosen and 100% clean, to best meet the needs of the body.

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